| Mona | Moriah Hemed | Down Memory Lane |
| For her 2011 Summer Collection, Moriah Hemed, the face behind Mona, chose the super romantic movie, The Notebook , as her inspiration. I must admit I haven’t seen it yet but as Moriah pointed out, Allie, the lead female character, has an impeccable wardrobe – I’m surely gonna watch it soon enough. The photographs and especially the first one made me feel part of a dreamy fairytale I want to explore. In fact, it makes me want to have a glimpse of the 40′s in my closet. {Photos by Yifat Verchik} www.ilovemona.com |


















