I wish for more Israeli designers to have fun with package designs like they did in design school! When I bumped into the Deda world, the first thing that caught my eye was the “take away” motive behind their packaging. Can you imaging a vending machine that instead of snacks you get printed kitchen towels or placemats? I can!
Oh, just one more thing, The two ladies behind it all are Einat Nahary and Saray Levin.
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BTW, did you see this cupcake vending mechine? brilliant!
{Photos by Roi Fridman}

www.dedadesigns.com