“78% is the right amount of perfection. More than that would not create the desired effect and less than that would result in a useless product.” This is the motto of Elad Klein, Shai Levy’s best friend who passed away… and Shay named his brand SEP in celebration of his life. In Shai’s bags you’ll be able to spot lots of functional thinking. With many pockets and folders, there is no way you’ll loose your favorite Muji pen ;) Anyways, you can read a lot more about the brand right here and I on the other hand have to start thinking where am I going to find the missing $525 for my Dimitri.
{DesignBreak found 78% here}
www.seventyeightpercent.com

Now, that’s a brilliant concept! A coffee table turned into a sofa, how come I didn’t think of it before?!
Last year Rami Tareef’s COD project, was one of the most talked about graduate projects. Since then, I’ve been visiting his website, waiting to see what his next move will be… and apparently his next rad move is called Foldigon.
The inspiration came from the Japanese Bento box and “the contrast between the clean outer appearance to the inner richness of colors and textures.”
My only wish is that his next move will be a yellowish Foldigon.

www.ramitareef.com

This past Sunday I received a message on DesignBreak’s facebook page saying “you’ve been chosen as our instafoodie of the week“. The message came from the people behind the fancy restaurant Raphael. I must admit that I really enjoy snapping pictures of the food I eat and see around me. You probably don’t know, but Raphael is one of the most prestigious restaurants here in Israel, so them choosing me is a super special thing! Well, I guess now My Mr. will have to take not being able to touch his food for the first 5 to 7 minutes more lightly. BTW, if you follow some foodies of your own, write their name down, I’d like to see!
{Photos by me}

Oh boy, did I miss writing about shoes… I just love, love, love shoes!
Walk by Anat Dahari is one of those brands that don’t screams on the top of their lungs that they are here. You will notice them from across the room only if minimalism is you middle name. Well, I’m not sure what is my middle name, by now I’ve adopted so many but all I know for sure is I don’tmind adding a bunch of Anat Dahari’s beautiful shoes to my overflowed drawers. The fact that Anat is a certified Architect explains it all. Don’t you think?

www.walkbyanatdahari.com

OK. Let’s take a little break from all the 2012 graduate madness…
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I’ve always fantasized about designing my very own bags but that’s not going to happen. I’m too left handed!
If there is something I know for sure it’s leaving the work to the pros and so… Sivan Moshkovitz and her Complét Bags conquered a huge piece of my heart and I can’t wait to see a lot more from this chic chick.
BTW, the way she plays with her prints and reveals them with the zippers is a super smart move on her behalf.
{DesignBreak found Sivan here}

www.completboutique.com

At first, it wasn’t easy to look at Natalie Walker’s “Me as a Line” textiles. There was something disturbing and dark that scared me, but once I conquered my fear, I was mesmerized by the beautiful prints and colors. Natalie began her process by trying to imitate organic materials such as wood and leather with textile. She dipped fabrics in pigments for days and sometimes weeks and the unplanned spread of color and it’s shapes inspired her next step. For Natalie, the essence of this project is the fine line and tension between the controlled and uncontrolled.
{DesignBreak found Natalie here}
{Photos by Jennie Barst}
You can get in touch with Natalie at:
nataliewalker {at} gmail {dot} com

Nimrod Or describeds his MeanTime graduation project in such a beautiful and touching way that I just had to leave it as is…”Time alone does not tell a story. It is priceless. Chaotic. Elastic. Fragile and quiet. I tried to examine the feelings that time evokes in us. This project traces three figures, each representing a different concept of time. They all relate to life and death, suffering and love. Out of each character an object materializes, a watch. Three pocket watches, similar but different. The minutes go by. Seconds fly and time remains the same.”
3 Watches, lots of emotions and one gifted designer!
www.nimrodor.com

Yesterday was a very special day. I got to spend some quality time with my bestie, who lives in London and whom I haven’t seen in a year. Anyways, we decided to do something different than drinking lots of coffee and talking till we drop. Instead we drove all the way to The Israel Museum in Jerusalem to explore Ron Arad’s 720° installation. What can I say, Ron Arad is Ron Arad and he never ceases to amaze! It all began with his Curtain Call installation at the Roundhouse. Lucky for us, Ron has a strong connection to Israel ;) It all felt like a magical forest, made out of silicone branches but I don’t really feel like talking too much about it. Here is a behind the scenes look.

Clearly I’m not an insect friendly person to say the least, however A Bug’s life is one of my favorite animated movies. I guess that’s the reason why I didn’t turn my head away once I bumped into Yael Cohen’s Insect Definer iPad app. ;) Yael made it all look so intriguing and even charmed me into diving in and learning a bit more about the vibrant world down under my feet… I know it’s an Hebrew friendly project but there is no way I could miss the opportunity to share with you this beautifully made project. The attention for details are seen in any language. Right? Oh and Yael is a graduate of the Shenkar College.
www.yaelco.com

It makes sense to start a new week with a whimsical vibe.
Lee Kodo’s collection was inspired by her childhood memories of the Shavuot Holiday at the Kibbutz, where she grew up. It was inspired by the atmosphere and the happy spirit of the holiday: women and men with embroidered outfits, wearing flower bouquets and surrounded by animals. Lee made it all feel like a place I want to live in, with all the super beautiful accessories (someone mentioned a tractor wheel bracelet?!) and the big flowers and sprinkles of pastel all over. FYI, Lee is graduate of the Shenkar College.
{Photos by Marina Moshkovich}
wix.com/lee-kodo

Today is all about jewlery and I like the sound of that! I’ll be starting my evening, exploring some of my favorite accessories by Hila Rawet Karni which I love, and from there I’ll be going to the opening of the pop-up gallery exhibition Foreign Body. I’m super excited about today because I’ll be able to meet in person some of the designers, whom I’ve been crazy obsessed with along the years. Among them are: Shiri Avda, Roni Pinkas, Coral Cohen to name a few… “The works in the exhibition positioning the body as a locus for unfamiliar encounters between jewelry object and wearer.” Sounds like a perfect Thursday, if you ask me!

Siblings… So many emotions in one little word, and “Sibling Life” is the title of Naama Haneman’s graduate collection. “The jewelry pieces seek to simulate the act of wearing and disassembling different types of sibling relationships, both as a distinct unit within the family and among themselves.” While watching the video that accompanied the project, I kept on reflecting on my very own relationships with my two little brothers. I’m sure you’ll be able to identify yourself somewhere along the lines of these limestone pieces. BTW, Naama is a newly graduate of the Bezalel Academy of Art and Design.
You can get in touch with Naama at:
hanaama {at} gmail {dot} com