“Follow your dreams at all costs,” says Israeli designer Hagit Pincovici who spends most of her time in Italy. I’m doing just that and I hope you are too!
Hagit and I studied at the same high school too long ago. Since then we didn’t stay in touch but once I discovered that she and I share the love for beautiful creations and that she is the one behind these pretty chairs I had to dig deep and ask some serious questions. I was so happy that Hagit was on board and you can read my “Doing Design: Roman designs weren’t built in a day” interview with her right here. Hagit’s journey takes her all the way from Israel to Italy and it’s one hell of a journey!

“Naama Steinbock and Idan Friedman do it all together. From cooking to walking Batya (their dog) and yes, even designing.” That’s how I decided to open my interview with Naama and Idan aka Reddish Studio. I’ve been following these two foot steps for a while now and always wanted to get an inside look into their creative lives. If the name Reddish sounds a bit familiar to you, I bet it’s thanks to their never ending creations but particularly their super buzzed Animal Corkers. You probably know who I’m talking about now. Don’t you?
You can read the “Doing Design: From Jaffa with love” interview right here.

I’m not sure is designers play the name dropping game, but if I would ever to do so on behalf of the industrial designer Itamar Burstein, I’ll would be covered. This energetic human being is spending his time between Tel Aviv and Paris, and while doing so, he manages to collaborate with some pretty major international companies.
Don’t get me wrong, I don’t really speak the interior design language fluently, but it seems like Itamar knows how to work his magic around names like Metalarte, Roche Bobois and Ligne Roset.
Here is “Doing Design: When It Comes to Design, Everything Goes”, my interview with this fearless guy!

When two super unique designers team up, it’s always good news!
Gil Sheffi and Yoav Avinoam flew solo for a while and Gil even baked for quite some time, but now lets leave the past in the past.
Give it up for Pro-ducks Design Studio, aka Gil and Yoav’s brand new adventure. Just so you know, for both of them, design is a lot more than just style!
You can read the “Doing Design: Looking for the X-Factor” interview right here.
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You can find all the other interviews in my Jerusalem Post series, in here.

Jaim Telias is the nicest, sweetest designer I’ve ever meet, full stop. Actually, to set the record straight, I’ve never really met the guy.
Since I first stumbled upon his magical world, we exchanged a bunch of long, long emails… and there is something quite endearing in each and every one of his emails.
“It seams like Jaim Telias is always on the go. From Chile, to Israel to Italy, this energetic guy knows exactly how to seize each moment and wherever he goes, he does his best to leave an industrially designed mark.” Yeah, that is exactly how I see him.
You can read the “Doing Design: The world is his oyster” interview right here.

“Can you imagine a couple in real life who spends their day in the kitchen, talking and planning their next big dessert? Well this is how it feels like when you steps into Gilli Kuchik and Ran Amitai’s studio.”
I’m super exited to share with you my interview with the two, as part of my Jerusalem Post series.
You can read the “Doing Design: A tale of two bakers” interview right here.
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FYI, you can head here to visit all my previous posts about their super colorful world.

The first time I came across one of Kulla Design creations was when I bumped into their brilliant Tris Collection. Basically, these girls, Adi Shpigel and Keren Tomer, took plastic shutters and transformed them into the most amazing home accessories. Since then, I’ve been keeping my eyes on them and they don’t disappoint! Working with all the random objects and materials that surround our everyday life isn’t an easy task, but for some reason that’s what works best for these two. Join me while I learn a little bit more about Adi and Keren’s world on my Jerusalem Post series and read my “Doing Design: A recycled party for two” interview right here.

If you are one of those people who know how to enjoy a cup of hot chocolate, there is a big chance that you bumped into one of Iris Zohar‘s hug mugs. Yep, Iris is the one responsible for Max Brenner‘s super lovable mugs. The thing is, Iris has this unique ability to do it all, from designing for some of the biggest companies in Israel to giving back to society with her involvement with minorities and the less fortunate.
Join me while I dig into Iris’ intriguing world at my Jerusalem Post series.
You can read my “Doing Design: Just a little patience” interview right here.

The is something quite special about people who deal with sustainable design. Ori Ben-Zvi and his Ubico Studio made me want to dig in and learn a bit more about the creation process.
Get a behind the scenes pass to Ori and his one of a kind recycled creations in my Jerusalem Post series.
You can read my “Doing Design: One man’s trash is another man’s sofa” interview right here.

Asaf Weinbroom. Asaf Weinbroom. Asaf Weinbroom. I’m a huge fan of this mega talented designer, hands down!
It was just a matter of time till I had the chance to ask him all these questions that I’ve been meaning to ask for a long long time.
Oh, with all the excitement I didn’t mention that he is an industrial designer who devotes every single day to design the most brilliant wooden light fixtures you have ever seen. If you grew up watching Pinocchio as a child you should definitely join me at my Jerusalem Post series and read “Doing Design: A modern Geppetto”, my interview with Asaf.

Just like that, out of the blue, I discovered Rona Meyuchas’s world. Immediately I knew I’ll find the right time and place to get to know her up close and personal. Rona is one of those designers who seems like they can do it all! From light fixtures to lamps, from office accessories to home accessories. You name it, she designed it.
Join me while I explore behind the scenes of the “Kukka” brand in my Jerusalem Post series.
You can read my “Doing Design: Coming Home” interview right here.