| One On One Break | Lucca | Noa Luria | Shoes For The Road |
| It’s no secret that I’m a bit crazy when it comes to my shoe collection. After closely following Noa Luria’s “Lucca” it was time for me to get some answers from the lady whom I can’t get enough of her creations. I’ve written about her line not once but twice, so I decided it’s time for a One On One Break. www.luccashoes.com |
| I’d love to hear about you, your journey, how it all began. | |
| I started my professional education in art and design studies at he H.I.T. Holon Institute of Technology and then continued with shoe design studies at Achilles. After I graduated from Achilles, I started working on a pair of boots in order to learn and understand the working process from the sketch to the final production. In the summer of 2008 I founded my own brand and started working under the name “Lucca”. My first model was a pair of flip flops with textile elastic bands in various colors. The responses from costumers were great. After this experience I decided to make my first handcrafted leather collection. Since then I keep on doing so every season. | NoaLuria |
| Can you describe your work process? | |
| when I start my design process I usually have a main idea about how I want my collection to feel and look like. This idea can be abstract or a figurativ image that will be translated into a sketch. This transition from an idea to a shoe and the figurativ research is the most fascinating part in the design process. | NoaLuria |
| Which materials do you work with? | |
| Leather is the main material that I work with. Recently I started combining textile and industrial materials and would like to use any material that will agree to become a shoe. | NoaLuria |
| What is the most unusual piece you have ever designed? | |
| My Disco Shoes. Those shoes may not be the most exceptional, but they are definitely one of my favorites, especially since they represents the way I see my self as a designer. | NoaLuria |
| What’s next? What is your dream? | |
| My dream is to continue developing and improving my visual language in order to become a better designer, and by doing so I will be able to expand my shoe brand. | NoaLuria |
| If you had an extra hour each day what would you do with it? | |
| If I had an extra hour during the day I would use it for day dreaming. | NoaLuria |
| I’m curious to know where does your inspiration come from? | |
| As children we imagine ourselves as grownups: how will we look like? what will we do? where will we work? who will we marry? We all have ambitions and desires for our future, but in real life, we don’t necessarily pursue or reach those dreams. This gap that exists between fantasy and reality is my constant place of search and inspiration. | NoaLuria |
| Can you tell me which websites and blogs do you visit regularly? | |
| One of my favorite blogs is The Street Walker. It’s a wonderful and energetic blog and it has links to similar websites all over the world. This is as close as a virtual travel can get to a real one. | NoaLuria |
| What is the best advice you’ve ever received? | |
| “All you shoe designers look the same”. That was the sentence I heard right after my first collection was done. This sentence is not precisely true but it is definitely a reminder to always look for my own voice and visual language. I carry this sentence with me till this day and always try to examine my work, try to be aware and look for ways to differentiate my designs. I check every model in the collection as an individual and also as part of the collection. | NoaLuria |
